Beyond academic research, I regularly contribute to public discourse on sustainability, corporate responsibility, and what I call "aligned capitalism" — the project of creating economic systems where market incentives support rather than undermine long-term value creation and ecological sustainability.

Professor Ioannis Ioannou

Holding the Line: A Playbook for ESG Leadership in Hostile Terrain

Not long ago, ESG had momentum, institutional alignment, and a growing public presence. But the ground has shifted. ESG is now a target: politicised, polarised, and, in many cases, strategically downplayed. Companies are relabelling or retreating. Regulatory efforts are being contested or diluted. And the leaders once tasked with driving sustainability are encountering growing doubt — from boards, from peers, and even from themselves.

This playbook is for them. It is an interactive self-assessment for sustainability leaders trying to do the work in an increasingly hostile climate — a structured way to evaluate where your organisation stands across 20 critical dimensions, reflect on the strategic questions that matter most, and generate a private diagnostic. Everything runs in your browser. Nothing is collected, stored, or shared.

Recent Op-Eds & Commentary

LinkedIn

How Doubt Eats Truth From the Inside

On the slow erosion of truth infrastructure — the habits, standards, and trusted intermediaries that allow strangers to agree on what is real.

January 2026
Illuminem

From Disruption To Coercion: The New Rules of Business

Businesses face a fundamental shift from traditional disruption risks to political coercion as the primary corporate threat.

January 2026
FT Sustainable Views

Companies need coherence — fragmentation is still a structural risk

On the importance of strategic coherence in an era of increasing fragmentation and competing stakeholder demands.

2025
ESG News

The Sustainability Counter-Revolution: How Systems Learn to Resist Change

Examining how systems learn to resist change through sophisticated absorption rather than direct opposition.

2025
Forbes

Disorderly Transition: When Climate And Finance Collide

On the risks of a disorderly climate transition and its implications for financial markets and business strategy.

2025
ESG News

Climate Without Borders: Quiet Resilience in a Fragmented Era

How companies can maintain climate commitments despite the growing fragmentation in the sustainability landscape.

2025
Forbes

Trapped Competencies: The Strategic Advantage Markets Can't (Yet) See

On capabilities firms possess for sustainable operations that current markets fail to reward.

2025
Project Syndicate

Aligned Capitalism: The New Case for Sustainability

Making the case for redesigning economic systems so that market incentives support sustainable development.

2025
ISSP Magazine

Who Gets to Tell the Story of ESG?

On narrative control and power dynamics in the evolving sustainability discourse.

2025
LinkedIn

The Second Act: When the Work Becomes the Legacy

Reflections on career transitions and the pursuit of meaningful impact.

2025
Les Echos

Why the ESG Consensus Collapsed—And What That Reveals About Power

Analyzing the structural and political forces behind the sustainability backlash.

2025
Forbes

Thriving in Hostile Terrain: What the Backlash Reveals—and What Comes Next

Strategic insights for navigating the growing resistance to sustainability initiatives.

2025
Forbes

Markets at a Crossroads: Orderly or Chaotic Transition?

On the critical juncture facing financial markets in the climate transition.

2025
Forbes

The Real Problem Isn't ESG—It's Our Market's Misalignment with Reality

Arguing that the fundamental issue is systemic market misalignment, not ESG itself.

November 2024